What Is Google Universal Analytics?

How do I create a Universal Analytics tag?

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Create a Universal Analytics transaction tagSign in to your Google Tag Manager account.Select a mobile container.On the left navigation bar, click Tags.Click New.Click Untitled Tag to enter the tag name Transaction Completed.Choose product Google Analytics.Enter the tracking ID.More items….

What version of Google Analytics am I using?

Refresh the web page and it will show all the JavaScript that the page is loading. Once the page has finished loading take a look in the bottom section at the JavaScript that has been loaded, you are looking for either ‘ga. js’ or ‘analytics. js’ this will let you know which version of Analytics you are using.

What data does Google Analytics collect?

What data does Google Analytics collect?Time of visit, pages visited, and time spent on each page of the webpages.Referring site details (such as the URI a user came through to arrive at this site)Type of web browser.Type of operating system (OS)More items…•

What can Google Analytics report on?

7 essential Google Analytics reports every marketer must knowMobile Performance Report. You know this already: Ours is a mobile-first world. … Traffic Acquisition Report. Want to know if people are actually clicking on your ads? … Content Efficiency Report. … Keyword Analysis Report. … New vs. … Landing Pages Report. … Bounce Rate vs.

Is Google Analytics Free 2020?

Is Google Analytics free? There’s a free and a paid version of GA (the latter is called Analytics 360).

Who should use Google Analytics?

7 Reasons to Use Google AnalyticsYou can see how people find your website. … You can track what people do when they’re on your website. … You gain data on who’s visiting your website and how. … You can find the most popular pages on your website. … It helps you track conversions. … It’s free. … It’s easy.

What is Google Analytics and how does it work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.

What is the meaning of Google Analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. … Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. … Sadly, if they don’t use an alias, or come from a ‘business branded’ network, you won’t be able to see the company name or identify who has visited your website.

Is Google Analytics safe to use?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.

What is the difference between Google Analytics and Universal Analytics?

In Google Analytics, if a visitor is using different browsers or devices to visit a specific website, it will be tracked as multiple unique users. By introducing the user ID, Universal Analytics allows the tracking of the same user between multiple devices and browsers.

What is the role of analytics at Google?

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.